Cookie & Tracking Policy

Cookies are small text files saved by your browser. We also use browser local storage, which behaves similarly. Some are essential for the site to work; others measure usage and advertising.

• Authentication session. Keeps you signed in between pages and lets you reach your reports.
• Scan session storage. Temporarily holds your in-progress scan (for example your uploaded photo) while you move through the funnel. Cleared when the session ends.
• Preferences. Your chosen currency and locale settings.

These are required for the service and cannot be switched off while using an account.

• Plausible Analytics — privacy-friendly, aggregate page-view statistics on qutilab.com. It does not set persistent tracking cookies or collect personal data.
• Google Tag Manager — a container used to manage measurement tags on the site.

• Meta Pixel — measures visits and conversions (such as a completed purchase) so we can understand how our Meta ads perform and reach people with relevant ads.
• Meta Conversions API — sends certain purchase events from our server to Meta to verify conversions. Event data is matched to ad interactions; we do not send your photo or report content.

These tools only measure marketing performance — they never receive your uploaded selfie, quiz answers or colour results.

• Browser controls. You can block or delete cookies in your browser settings. Blocking essential cookies will prevent sign-in and checkout from working.
• Meta ad preferences. Control how Meta uses your data for ads in your Facebook/Instagram ad settings.
• Do Not Track. Plausible is privacy-focused by design; advertising pixels may not honour DNT signals — use your browser or Meta settings to opt out.

If we add or remove a tracking tool, we will update this page and its date. Questions: support@blog.qutilab.com.